Rebecca Taylor arrives at her namesake store in Fashion Island, Newport Beach on a sunny afternoon to her adoring admirers. She graciously chats with visitors about her work, her family, and even shares pictures of her dog, Chewbacca. Most women sport designs from Taylor’s past collections or her newest La Vie line—confirmation of the designer’s relevance and relatability to OC women.
Debuting to rave reviews at this year’s New York Fashion Week, La Vie consists of t-shirts, blouses, jeans and jackets. Some are simple and classic, others more intricately fashioned with patchwork combining multiple textures and fabrics. Taylor works with her own print designer to create her signature and exclusive looks for La Vie, ranging from $95 to $395.
Before heading home to New York, where her biggest fans, her three young children, await her return, Taylor takes time to chat with bask about her latest venture.
As told to Anne Mack
Congratulations on the successful launch of La Vie. What prompted you to start the collection, separate from your already established brand.
Well, it’s something I’ve been thinking about doing for a while. When Rebecca Taylor first started a long time ago, there were aspects of classic Rebecca Taylor, like striped sweaters, Victorian blouses, cargo pants… quintessential pieces to how I dress. Through the years, the Rebecca Taylor woman evolved to be more polished and more occasion-driven. I felt that it was time for La Vie, seeing as how casually women are dressing now and how popular denim is becoming again.
I have always been a fan of Rebecca Taylor’s modern, romantic and feminine undertones. What characteristics can we expect from La Vie?
La Vie is designed to be true to its name [“life” in French]. It’s for everyday. It’s for going to yoga, for picking up the kids from school, going on a date with your husband. It is clothes you live in.
What feelings do you hope to evoke in the women who wear this collection?
So many women are critical of their own bodies, and I want to tell women that ‘you’re amazing, you’re a woman, you’ve had babies, it’s normal.’ Women are so complicated when it comes to denim. It’s probably the second most difficult thing to get women into next to swimsuits. However, if I got a woman into a pair of jeans, she’d buy it on the spot. The look on their faces is like clothing Prozac. They felt so good about themselves. That’s my mission.