Amour Vert brings effortlessly eco-chic fashion to Lido Marina Village
Written by Beth Fhaner
Amour Vert (“Green Love” in French) recently made its Southern California debut and eco-conscious fashionistas are ooh la la for the label. With its newest boutique located at Lido Marina Village, the Northern California-based company brings its sustainable fabrics and zero-waste philosophy to OC’s coastal shores. While on a global travel adventure, brand founder Linda Balti was inspired to create Amour Vert after learning that the fashion industry is the second most polluting trade in the world. Based on the concept that great fashion and social responsibility can coexist, the retailer is committed to American manufacturing, non-toxic dyes and sustainable fabrics, in addition to making ethical products and positive environmental impacts. Eco-friendly shoppers won’t be able to resist this opportunity to make a difference—with every purchase of a T-shirt, Amour Vert, in partnership with American Forests, will plant a tree in North America. So far, the initiative is responsible for the planting of more than 135,000 trees and counting. With its soft, all-natural and comfortable fabrics, women adore Amour Vert’s flattering and feminine styles. Of special note: All clothes are made in limited quantities, so that each garment is sold and worn. Besides beautiful clothing, ethical consumers will also find shoes, jewelry and cute potted succulents available for purchase at the Lido shop. Green and gorgeous? Oui, oui!
3412 Via Lido, Newport Beach, CA, 92663 ~ 949.612.7587 | AmourVert.com