A Chic, Coastal Gem

Gorjana’s flagship jewelry boutique finds a home in Laguna Beach


Written by Beth Fhaner           Photos courtesy of gorjana

Since 2004, jewelry designer Gorjana Reidel had been helming operations for her iconic brand from a Laguna Canyon warehouse, where she sold her delicate, feminine creations via her website and retail outlets such as Nordstrom and Bloomingdale’s. So, when Reidel opened her flagship store in downtown Laguna Beach this past September, in a spot she had long coveted, there was reason to rejoice. “Laguna is our hometown, and it was the most natural fit for our store,” she says. Located at the corner of Beach Street and Ocean Avenue, the 1,100-square-foot boutique features a California cool, modern vibe—think a white interior with fixtures accented in gold, along with driftwood pieces and indigo touches that evoke the beach lifestyle. Fashionistas will find the designer’s entire collection of timeless and easy-to-layer jewelry, along with Laguna exclusives such as Power Gemstone bracelets ($38), the Laguna Adjustable Necklace, made to be worn seven different ways ($75), and one-of-a-kind, limited-edition pieces like the Beaded Druzy Necklace ($150). Additionally, Reidel will host bridal parties. “You can come in with your girls and have a really fun time picking out your favorite pieces,” she says, “all while having the personal attention of one of our stylists.” 

190 Beach Street, Laguna Beach, CA 92651 949.715.8166, Gorjana.com